The Five Know-Like-Trust Strategies For Social Media Marketing

How To Build And Maintain Relationships With Your Customer By Using Social Media As Part Of Your Online Course Promotion?

Social media now, be it for personal, business, or customer interaction, is an excellent way for real-time communication and feedback.

Achieving online course promotion and generating new customers is a good start for your business. 

However, this brand growth needs to be familiar to your audiences first, then continuously build a customer relationship that will stand the test of time.

This familiarity of brand growth was key in 2021, and according to the Gustavson 2021 Brand Trust Index, “Consumers tend to gravitate to ‘familiar’ brands in 2021 because of the peace of mind they provide.”

Converting your customers through lead generation or by closing a sale is only sometimes a slam dunk that they'll stick around.

However, when you build a customer relationship on social media, it becomes easier for them to keep coming back to you and do your marketing job for you in their community. 

Building a solid customer relationship is a fundamental part of the business, and, especially when you are looking for new clients to promote your courses, it is always a wise choice to continue building customer relationships with your old clients as you hunt new ones. 

From content curation tips and guides to execution using DFY social media marketing prompts, swipe files, and graphic templates… You can save time and focus on social success! 

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Listen To Customer Feedback

To build customer relationships, you need to care about what they have to say, and you can make it work by taking their suggestions and doing something about it. 

For your online courses, listening to and updating your course content based on what they need is important to build customer relationships and shows you hear them and are willing to improve for them. 

You should use your customer's feedback to create your online course ideas that your audience wants to learn about; using multiple content formats that help you connect with your audience, you can use blog posts, interactive email, infographics, photos, and videos. 

Your courses should be able to...

• Provide customer relationships by providing real solutions 

• It should add value to your customers 

• Be able to address the issues of your audience

Personalize Customer Experience

Building the perfect customer relationship is through personalization, especially when you want an online course promotion.

Your customers want you to talk to them, and you have a special connection with them.

Having a website with a live chat for customer support to answer any questions from your customers is a great personal touch. 

Talking to your customer by calling their names while solving their problems and concerns builds the perfect customer relationship by providing an authentic experience. 

Provide Value On Social Media

By promoting your online course, you can create content that can help you make a profit by solving your customer's problems and reaching their needs.

You should be able to make your content promotional and educational, share your online courses through your social media pages, show the values it will add, create educational videos for your clients, or share your blog. 

Easily show them the value you can give and how great your courses are, and build a customer relationship.

This will also help with your online course promotion and maintaining your customers.

How To Provide Value On Social Media 

• Always be able to give original content that will be interesting to your audience.

• They would love to keep coming back for more. 

• Post some motivational content to help your audiences' spirits when it comes to motivation. 

• You can never go wrong with this if done right. 

• By solving their most significant problems, you should know if you are solving your audience's problems.

• This helps to build your customer relationship and provide them with value. 

• Then, share some tips and tricks that can quickly help them. 

• This will build loyalty and trust and attract more clients to you. 

Build An Online Community 

The best way to create an online customer relationship is by building an online community, including them, and bringing them close to you.

For example, create your own Facebook group, inviting them to participate, or a slack community, or look into the platforms that can help with your online course promotion. 

This is one of the ways to keep your clients aware of your courses and the value of your brand, even when they have yet to buy from you. 

How To Build An Online Community…

• Identify your audience and their needs.

• Define the goal that your audience agrees with.

• Choose the social platform that will work for you.

• Be consistent and know that engagement matters in building trust.

Offer Rewards And Incentives

Everyone loves free stuff, which means that by playing your cards right and putting together an online social media giveaway, it becomes easier for your online course promotion by giving them incentives, which would quickly build your customer relationships and brand. 

This makes it easy for your followers to get excited and keep them engaged.

Also, consider sharing your flash sales on social media, discount your courses, and share freebies to your courses.  

With incentives and rewards, you can easily build customer relationships and loyalty and influence their behavior; having the suitable reward for the right program makes all the difference you need and, in some cases, gives you referrals. 

Benefits Of Rewards And Incentives…

• Customer retention: with the right incentives, your already subscribed customers will be stuck on you and keep coming back. 

• Data collection with incentives, your customers will be willing to give out their personal information, which you be helpful for insights.

• Customer satisfaction by giving your customers incentives makes them feel valued, and they will keep coming back to you for more.

Building and maintaining a customer relationship is an important and more intelligent way to retain and gain new customers.

It helps to reduce the chances of customer turnover and improve customer loyalty, which means they will always stick with you and your brand. 

Love, Ivy 🖤

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