IVY STORY
“... And Before You Even Realize It, Everyone Begins From Somewhere …”
As a lifelong qualified and certified TTT for educators with a Master’s degree in education, my forte is creating and building online courses backed by top-notch qualifications by profession.
Still, I was tired of being told that what I did wasn’t ‘that’ important and ‘that’ I should be grateful for this profession ‘that’ was given to me!
So for years, I kept silent until I realized it was time to make a change …
Yet I was unfulfilled…. “I Missed Spending Time With My Children, Who Appeared To Be Growing In The Blink Of An Eye.”
It’s no secret that falling into the nine-to-five rat race can be all too easy. Since we were young, the adult figures in our lives told us we needed a steady job with regular, fixed hours.
As they gave their unsolicited input, you could read between the lines: put your passions aside and get a real job.
Unfortunately, this advice had the reverse effect on me, and instead, I found myself resenting the “normal” work-life I was meant to strive towards.
I had an impressive resume, colleagues who respected me, and certifications to vouch for my credibility.
Yet I was unfulfilled… “I Missed Spending Time With My Children, Who Appeared To Be Growing In The Blink Of An Eye.”
“The Power Of Mindset Yet The Wrong Business?”
Tired of feeling powerless, I launched my first side hustle, a bakery business, in 2016. I was a passionate self-learned cake designer, and doing what I loved made me feel 10x more fulfilled. The dream I had as a child of baking cakes all day was finally coming to fruition! I completed cake orders from home, and my children were eager to participate, sticking their tiny fingers in icing so I’d have to restart. I was elated to be setting a good example for my children – One that inspired them to follow their passions!
That, alone, made the move worthwhile!
Unfortunately, this advice had the reverse effect on me, and instead, I found myself resenting the “normal” work-life I was meant to strive towards.
Soon, demand began picking up, and I was busier than ever. At my nine-to-five job, the idea of a packed schedule was not only frequent, but it brought me immense dread. But my side hustle was different because I gained more satisfaction designing one cake than I did in six months at my day job.
Four years later, my cake business broke five figures as a side hustle – proving that the magic of a positive mindset is unstoppable. YAY!
Everyone grew wary, “My business came to a crashing halt!”
I’d made plans to resign from my nine-to-five and shift my side hustle to my primary source of income, but unfortunately, the 2020 pandemic had other plans. My cake business came to a crashing halt! Everyone grew wary, and as a result, people stopped buying homemade cakes.
Knowing that this setback wouldn’t last forever, I persevered and resolved to stay at my day job until the dust settled.
And … “I lost count of what I’ve been tasked with – Heck! All tasked!”
At this time, my nine-to-five job as a university coach, lecturer, counselor and speaker had become increasingly demanding.
I found myself constantly strapped for time, as my days were packed with back-to-back meetings, non-stop synchronous virtual classes with students, administration tasks, committee tasks, marketing support tasks, special project tasks, counselor tasks and…
I lost count of what I’ve been tasked with. Heck! All tasked!”​
So it was a simple solution. “It is something I am good at doing... UNTIL IT WASN’T... !”
To improve efficiency, I opted for online group coaching through digital courses I’ve created. I had gained years of experience creating digital courses for Universities, so it was a simple solution.
I’ve even created digital courses that sell to organizations that had millions of revenues in profit. So it is something that I am good at doing.
During my tenure at University, I won a few awards as the School Assessment Champion In Digital Courses and Staff Emeritus Award in Digital Courses Creation and Innovation for Teaching and Learning.
In addition, I’ve been nominated as a speaker for best practices in digital course creation in the teaching and learning industry within the corporation.
In my teaching field, the result was better than I imagined, as it granted me and my students more free time; they could access the course at their convenience, and my days were more effective in handling multiple days-in and out tasks.
It was truly a win-win situation! ... Until it wasn’t!
They responded by saying … “Everyone here has families, yet none of them applied for leave during this period, and if I granted this for you, the rest would follow!”
From a nine-to-five hourly job in the office environment turned 24 hours working from home. Demand after demand, task after task, and I am finally drowned with unappreciative workloads.
One day, the policy maker requested a meeting with me after I raised concerns regarding my mounting workload and a desire to spend more time with my family. They responded by saying … “Everyone here has families, yet none of them applied for leave during this period, and if I granted this for you, the rest would follow!”
Stunned and hurt, I thought, “I bet they wish they could….”
I spent a good “Forty Weeks” carefully curating a transformational process. This marked the beginning of my life’s transformation in my 40s – WWFF has come to life!
Proudly, The Forty–40s: “Wealth And Worklife Freedom Finder” aka WWFF – a true online digital course business model that allows you to do what you want, when you want, granting you the freedom you’ve been craving! This is transformational, and it has vouched my life changes successfully.
“Developed By A Dreamer For Dreamers”
I know it’s hard to believe authority figures when they say, “I’m just like you.” But in reality, I am! I could be your colleague, friend, student, peer or even your audience, sharing your struggles and voicing the same concerns and complaints. Unfortunately, I didn’t have a sizable trust fund to fall back on or wealthy connections to borrow from to get my side hustle rolling. However, I refused to let that stop me.
Though difficult, I relied on my husband, Ken, for support and encouragement. It was then that he said the three golden words that sound like music to every budding entrepreneur’s ears: “Follow Your Dreams….”
His motivation fortified me to do what I always wanted. “Now, I Want To Do The Same For You” — “Follow Your Dreams”
Launching a business is not exactly a walk in the park, but you’ll have the freedom to take as many walks wherever and whenever you want with a successful business – “Your Freedom Is The Future.”
I encourage you to finally prioritize yourself and your dreams – a concept that likely became foreign at your 9-5.
After all, we’re trying to challenge the traditional business mold that demands its employees to exchange time for money – no guilt-inducing speech involved.
Launching a business is not exactly a walk in the park, but you’ll have the freedom to take as many walks wherever and whenever you want with a successful business.
Here, I’ll help you harness your power and tap into your potential, helping you build a successful digital course business that resonates with your ideal audience.
I maintain an empathetic, productive approach with clients to build trust and bring you closer to achieving an online empire, so you can liberate yourself from your nine to five and finally begin your life.
“And... That’s Right!”