Feel Like You’re Not “Expert” Enough to Sell? Read This.

Jul 1

2 min read

This fear is common. Especially for creatives who care about doing good work. But here’s the truth: you don’t need to be an expert to be valuable.

Let’s be honest: You’ve thought about creating your own product. You’ve probably even outlined a few ideas.

But then that little voice shows up...

“Who am I to teach this?”

“Other designers know more than I do.”

“I need more experience before I can sell anything.”

Sound familiar?

This fear is common. Especially for creatives who care about doing good work. But here’s the truth: you don’t need to be an expert to be valuable.

You just need to be one step ahead of the person you’re helping.

The “Expert” Trap That Keeps You Stuck

A lot of talented freelance designers hold back from launching digital products because they think they need:

A certification
Years of experience
A massive following
A portfolio filled with high-profile clients

But most buyers aren’t looking for a guru. They’re looking for someone who can help them solve a problem quickly, in a way that’s clear, useful, and simple.

If you’ve solved something for yourself or a client, you already have value to share.

What People Actually Pay For

People don’t pay for information. They pay for:

Clarity – something that makes a process easier to understand
Shortcuts – templates, tools, or systems that save them time
Confidence – knowing they’re not doing it alone

You don’t have to be the best designer in the industry. You just need to offer something helpful that works.

Here’s What You Need

Forget the idea of being the “expert.”Focus on being a guide.

Ask yourself:

What questions do people keep asking me?
What do I wish I had when I was just getting started?
What tool or template has made my life easier — that others might want too?

That’s your product idea. And you don’t need permission to share it.

I’ve Been There Too

When I started freelancing almost 20 years ago, I didn’t have a team, a following, or fancy tools. I just shared what I knew. And over time, that built trust, clients, and income because I focused on helping, not proving.

That same mindset applies today, especially in the digital product space. People want real solutions from real people. You don’t need to wait to become someone else.

You’re already enough.