Waiting to Feel Ready? Here’s Why You Should Launch Your First Product Now

May 1

2 min read

If you’re a freelance designer or creative who's been thinking about creating a digital product but hasn’t actually launched anything, you're not alone.

“I’ll start once I finish my portfolio.”

“I just need more time to plan.”

“I’m not ready to sell yet... maybe next month.”

Sound familiar?

If you’re a freelance designer or creative who's been thinking about creating a digital product but hasn’t actually launched anything, you're not alone.

But here's the truth:

You don’t need to feel ready.

You need to start small, start messy, and start now.

Let’s talk about why waiting is holding you back and what to do instead.

The Myth of “Ready”

Most creatives wait for the perfect moment when they have more time, when their audience is bigger, or when everything looks flawless.

But in reality, clarity and confidence come from doing, not waiting.

If you keep telling yourself you’re not ready, you’ll end up watching others sell the kind of products you could’ve created months ago with the same skills, same experience, and same idea.

Your first product doesn’t have to be big. It just has to exist.

Why Starting Small Works

When you start small, you:

Build momentum quickly
Get real feedback from your audience
Learn what works (and what doesn’t)
Grow your confidence fast

This is what we call your “Minimum Viable Product,” a lean version of your idea that solves a real problem and is quick to launch.

Instead of spending weeks perfecting, you launch something useful now and improve it as you go.

It’s better to have a $19 product live than a $99 product stuck in your Google Drive.

What Could You Launch Right Now?

Here are a few fast product ideas based on what you probably already have:

A template you’ve used for a past client
A mini-guide based on your process
A Notion system you use to stay organized
A checklist or cheat sheet that your audience would find helpful

You don’t need a full course.

You don’t need a fancy landing page.

You just need something valuable and easy to deliver.

Perfection Is Slowing You Down

Let’s be honest!

Perfectionism is just procrastination in disguise.

You’re not trying to get it right. You’re trying not to fail.

But your first product isn’t about perfection.

It’s about proof.

Proof that you can turn your skills into something that earns, even while you're offline.

That proof only comes after you launch.

Let’s Get You Moving

At Your Next Runway, we help freelance designers and creatives take action without overthinking, overplanning, or burning out. It walks you through the exact steps to choose a product idea, define who it’s for, and launch simply.

It’s where creative entrepreneurs grow, support each other, and launch faster: Together!

You don’t need permission.

You don’t need to be perfect.

You just need to start.

Your product idea is already good enough to launch.

Let’s get it out there.

Love, Ivy 🖤